

All told, Spotify pointed to an average of 761 million MAUs (up 12% year over year) for 2026’s opening quarter, including 293 million subscribers (up 9% YoY). By region, those subscribers remain heavily concentrated in North America (25%) and Europe (36%).
But steady buildouts in Latin America (24%) and all other markets (15%) have quietly upped their combined share to almost 40%. Meanwhile, the same regions now make up 59% of MAUs between them, with Rest of World at 37%.
(Side note: “certain revenue-generating activities previously reported within the Ad-Supported segment were transferred to the Premium segment to reflect changes in the financial information presented to” co-CEOs Alex Norström and Gustav Söderström. The pivot looks to have shifted about $48 million/€41 million from Spotify’s full-year 2025 advert revenue.)
Ad-supported, for its part, contributed the remaining $450 million/€385 million (down 5% YoY and 25% quarterly). Of course, the dip isn’t positive – especially in light of Spotify’s user growth, feature rollouts (more on this in a moment), video/audiobook/podcast expansions, and loosened free-tier restrictions.
When asked about the subject during the earnings call, Norström downplayed the advert difficulties as a near-term hurdle on the road to long-term success. Furthermore, the exec in more words framed Spotify users’ increasing time spend as a precursor to improved monetization.
Lastly, in terms of hard Q1 2026 financials, gross profit came in at almost $1.8 billion/€1.5 billion (up 13% YoY), with operating income of $837 million/€715 million (up 40% YoY) and net income of $844 million/€721 million.
Looking ahead to the second quarter, Spotify is anticipating 778 million MAUs (a net addition of 17 million), 299 million subscribers therein (up six million), and revenue of $5.6 billion/€4.8 billion.
As for noteworthy takeaways from the aforementioned earnings call, execs underscored plans to continue aggressively pursuing AI-powered expansions. Though this doesn’t come as a surprise, the tone of the remarks is interesting.
To be sure, Spotify brass were comparatively open about their objective of integrating AI features across the board and harnessing the tech to turn the DSP into a “multiplayer” experience. And they didn’t hesitate to note their company’s training of proprietary models on a “treasure trove of data” from users.
Nevertheless, ahead of a scheduled May 21st Investor Day, they didn’t have much to say about the status of Spotify’s rumored AI music-creation tools. More immediately, with machine-made audio pouring onto DSPs, the company confirmed that its platform now hosts a staggering 250 million tracks.