Netflix Adds Lainey Wilson to Snoop Dogg NFL Halftime Show

Snoop Dogg, who’s set to headline a halftime event during the second of Netflix’s 2025 Christmas Day NFL games. Photo Credit: Netflix

Lainey Wilson, the artists behind KPOP Demon Hunters, and others are officially set to appear alongside Snoop Dogg during the halftime show for one of Netflix’s Christmas Day NFL games.

The video-streaming giant just recently disclosed those additional artist appearances – and teased different surprise performances yet. As previously announced, Kelly Clarkson will kick off the first of Netflix’s Christmas NFL games (the Cowboys against the Commanders at 10 AM PST) with a rendition of “Underneath the Tree.”

Then, Snoop Dogg is expected to take the halftime stage during the second of the games, a 1:30 PST match-up between the Lions and the Vikings.

Joining the WME-repped rap mainstay – who, many are aware, is staying busy as an Olympics correspondent, an NBA commentator, and a New Year’s Eve host – is the initially mentioned Lainey Wilson.

Also booked as special guests are Ejae, Audrey Nuna, and Rei Ami – or the professionals who provided the singing voices for the lead characters in KPOP Demon Hunters.

That smash hit, the platform reiterated, stands tall as “the most popular film ever on Netflix with the longest run in the Netflix Top 10.”

In other words, there’s a diverse lineup of well-known talent in place for the halftime event, dubbed Snoop’s Holiday Halftime Party and produced by Jesse Collins Entertainment. Plus, as highlighted, Netflix has confirmed tapping “[a]dditional surprise guests, to be revealed live on Christmas Day.”

“You’ll have to wait until Christmas to see who else joins Uncle Snoop,” Snoop Dogg added in a statement. “But trust — it’s gonna be a holiday to remember.”

Beyond straight compensation, all these performers will benefit from a nice bit of exposure. (Snoop Dogg’s already taken the opportunity to promote the halftime happening alongside his Dr. Bombay ice cream brand.)

Per Netflix, its first NFL Christmas Gameday averaged over 26.5 million U.S. viewers last year, and quite a lot’s changed since then. (Of course, competing leagues aren’t happy about the numbers. Interestingly, though, the NBA closed 2024 by touting its “most-watched Christmas Day in five years,” with an average of 5.25 million viewers across the five games at hand.)

At the top level, the platform in November retooled its ad-supported metrics in an effort to account for individual viewers as opposed to MAU estimates based on profiles. According to higher-ups, the tier’s viewer total has cracked 190 million, and the streamer is positioned “to more than double” its full-year advert revenue.