Blind Crush by Bijou Belle and The RathCo Is Flirty Midwest Indie Pop with Infatuation-Drunk Dive Bar Momentum –

Bijou Belle became Americana’s new sweetheart after the Midwest supreme released her latest single, Blind Crush, with her band, Bijou Belle and The RathCo. The 17-year-old Rapid City, South Dakota alt-pop and indie-pop artist grew up in a staunchly musical family, with her grandfather, Rocke Grace, connected to the rock classic Rocky Mountain Way, and that inherited musical pedigree runs through her veins and into this track.

Raucous in all the right places, playfully seductive in all the rest, the rock-tinged country-pop earworm winds through the nostalgia of Y2K pop while sidestepping the crossroads of dated antiquity. Bijou Belle drives the aesthetic right into the centre of the contemporary pop zeitgeist, with the momentum of an artist who refuses to smooth her sound down to fit the superficial plastic-pop mould.

Blind Crush captures the irrational headrush of infatuation; the reckless moment when logic loses its keys and butterflies take the wheel. It’s the kind of hit you want to get your Levi’s hotpants on for and head to a dive bar to find your new crush, so you can get as giddy as the lyrics that writhe in the rapture of infatuation.

After touring the Midwest with The RathCo and reaching national audiences on NBC’s The Voice as part of Team Adam, Belle already carries the poise of someone learning how to make big rooms feel personal.

Blind Crush is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast