Kid Rock Offers 50% Discount to Festival Amid Flagging Sales

Photo Credit: Claudio Schwarz

Rock the Country, Kid Rock’s mega-MAGA music fest, isn’t selling too well, so he’s slashed prices by 50% in a bid to drive up sales.

Kid Rock’s star-studded MAGA music festival, Rock the Country, is having underwhelming sales, despite the tour celebrating the 250th anniversary of the United States with the likes of Miranda Lambert and Jelly Roll. In a move to sell tickets, the 55-year-old performer has cut ticket prices in half, blaming rising fuel costs across the country for the lack of interest.

“Hey you American Loving people! We have a few super important updates for you!” reads a post on the Rock the Country Instagram page shared by Kid Rock. “Fuel costs are up and we want to help! In response to rising transportation costs, you can enjoy up to 50% off general admission passes to any of 7 small town stops for a limited time only.”

“Use code FUEL for $59 single-day and $99 weekend GA tickets at rockthecountry.com while supplies last,” the message continues. “Take advantage of this offer, fill up your tank, and we’ll see you this summer! Promotion ends April 23rd at midnight ET.”

Kid Rock has undeniably seen a drop in popularity since he became an outspoken advocate for the far-right movement and cozied up personally to President Donald Trump. He’s even gone so far as to sell MAGA merch at his shows and performed at the 2024 Republican National Convention.

His Republican party ties have only deepened in the last couple of years, culminating in his performance at Turning Point USA’s “All-American Halftime Show.” The event served as an alternative to and protest of the NFL’s actual halftime show, which featured headliner Bad Bunny.

Originally, Rock the Country featured artists like Morgan Wade and Ludacris, both of whom have withdrawn from the event as it became more openly MAGA-aligned. But the festival was quick to replace them with headliners like Staind (which is a band you’d be forgiven for not having heard of in 15 years).

Rock the Country is scheduled to begin in Bellville, Texas, on May 1, and end on September 12 in Hamburg, New York. In between, it will make stops in Bloomingdale, Georgia; Sioux Falls, South Dakota; Ashland, Kentucky; Anderson, South Carolina; Hastings, Michigan; and Ocala, Florida.