Deezer and Sonos Renew and Expand Long-Term Collaboration

Photo Credit: Deezer

Deezer and Sonos announce the renewal of their longstanding partnership, expanding their collaboration to include its revamped Deezer for Business.

During its recent earnings call, Deezer announced the renewal of its longstanding partnership with Sonos, expanding the collaboration to include ad-supported monetization on Sonos Radio through Deezer Ad Exchange. The renewal also coincides with Deezer’s revamped partnership offering, Deezer for Business.

With Deezer as a core partner since 2023, Sonos Radio and Sonos Radio HD reach millions of households worldwide via a “unique, human-curated music experience.” The renewal of the partnership means Deezer will continue to provide global licensing expertise, a fully licensed global catalog, royalty reporting, and content management capabilities. Together, these technologies and capabilities allow Sonos Radio to grow sustainably, the company said.

The partnership will also include programmatic advertising integration through the Deezer Ad Exchange to support the monetization of Sonos Radio inventory, which will be accessible through leading demand-side platforms used by global advertisers. This development reflects Deezer’s ambition to extend its advertising and music infrastructure beyond its own platform, enabling partners to build, distribute, and monetize audio experiences at scale.

“What we built with Sonos over the past three years has become one of our most valued partnerships,” said Julien Delbourg, Chief Commercial Officer, Deezer. “Together, we’ve brought world-class music experiences into homes across the globe. We’re proud of what we’ve achieved and even more excited about where we go from here. Our collaboration with Sonos perfectly represents the value we aim to deliver to our partners.”

As Deezer renews its partnership with Sonos, the company has also announced its new unified B2B music platform, built with the goal of making music work for any business at any scale. It is built to drive growth by supporting companies across five solutions: Deezer for Partners, Deezer Music as a Service, Deezer for Advertisers, Deezer for Professionals, and Deezer AI-detection.

The news also follows Deezer’s announcement of the company’s first profitable fiscal year, which positions the company for further upward trajectory. It’s a notable benchmark for Deezer, which remains on the smaller side compared to its biggest competitors: Spotify, Apple Music, YouTube Music, and Amazon Music.