Seeker Music Bags $267M ABS Funding Tranche

Photo Credit: Joan Jett by Glenn Francis (Pacific Pro Digital) / CC by 3.0

M&G Investments announces a $267 million asset-backed securities financing deal for Seeker Music, providing financial firepower to fuel growth.

Music publishing and record company Seeker Music, established in 2020 with backing from M&G Investments’ Life business, has secured a $267 million asset-backed securities financing deal with M&G. The transaction provides Seeker with the financial firepower to fuel its growth plans while diversifying M&G’s portfolio.

Arranged by M&G’s Structured Finance team, the deal enables Seeker to continue expanding its music catalog, invest in creative talent, and modernize rights management through new tech. The expansion draws on 20 years’ worth of M&G’s long-term investments in real estate, infrastructure, and music royalties.

Worth over $400 million, Seeker’s catalog of over 19,000 copyrights and master recordings spans artists from Joan Jett and Christopher Cross to Lewis Capaldi, Justin Bieber, and Miley Cyrus.

Seeker has built a reputation for its creative-led approach by working closely with songwriters, artists, and producers to turn classic songs into fresh hits. This has paid dividends on platforms like TikTok, where the company has been finding new fans in Gen Z and Gen Alpha for songs that were hits decades ago.

These include Shaboozey’s hit “A Bar Song (Tipsy),” which is a modern take on JKwon’s “Tipsy,” and “2 Little 2 Late” by Levi featuring Mario, which is a remake of JoJo’s “Too Little Too Late.”

“This is an important moment for Seeker and for the music we champion. This partnership is the fuel behind our mission to transform how music rights are managed, valued, and celebrated,” said Evan Bogart, Chief Executive of Seeker Music. “Together with M&G, we’ve created a home where songs and legacies get the respect they deserve—and this capital empowers us to move even faster. We’re expanding our creative footprint and proving that a creator-led model is the future of music rights management and the standard the modern industry demands.”

“Our customers can tap to the beat of the steady, recurring income that music royalties provide, while our investment helps Seeker to support more creators and artists,” added Ciaran Mulligan, Chief Investment Officer, M&G Life. “[M&G’s] PruFund’s investment in Seeker shows how cultural trends—such as the revival of early hits from prior decades—can support long-term savings and pensions. Private markets now extend well beyond traditional assets, with weightless, creativity-driven businesses offering diversification and long-term value for savers.”

“Seeker’s growth demonstrates how high-quality creative IP can generate resilient, long-term uncorrelated returns when paired with disciplined institutional capital,” concluded Stéphane Rummelhard, Head of Royalties and Asset-Based Equity at M&G. “By leveraging the breadth of M&G’s expertise to arrange this financing, we have delivered a bespoke funding solution for a next-generation music company, unlocking its next phase of growth. This transaction highlights the strength and depth of our structured finance capabilities and our commitment to back innovative businesses with patient, scalable funding.”