Triangle Scores $15M Raise, Adds Live Nation Vet Roger Field

(l to r) Triangle Group operating partner and executive director Roger Field; COO and CFO Mathew Qi Tao; co-founder and CEO Greg Hargrave; and co-founder Zaran Vachha. Photo Credit: Triangle

APAC-focused live events specialist Triangle Group (formerly Creation Collective) has announced a $15 million raise and welcomed ex-Live Nation higher-up Roger Field to its executive team.

Singapore-headquartered Triangle Group revealed the funding and the appointment in a formal release. Having formally set sail in 2024, the business counts as co-founders Greg Hargrave (previously CEO of Australian industrial services company Skilled Group) and Zaran Vachha (who doubles as the co-founder of promoter Collective Minds, now a Triangle division).

Currently operating in 18 cities across nine countries, the self-described “end-to-end live entertainment platform” routes, promotes, produces, and secures sponsors for crowd-based events, according to its website. And as emphasized on the same site, much of the focus is on seamlessly staging tours throughout Asia and Australia alike under a “one-stop shop” model.

Back to the funding, then, the above-highlighted $15 million tranche consists in part of a $10 million seed round led by DSG Consumer Partners, which bills itself as “India & Southeast Asia’s first consumer-focused venture capital fund.”

“Our conviction rests on timing and the team. The structural tailwinds are undeniable: new venues, government support, and surging fan demand,” added Sameer Mehta, DSG’s managing director and head of Southeast Asia.

Likewise aboard as equity-raise participants are Golden Gate Ventures (which has a stake in K-pop superfan app MyMusicTaste), former AdPushup CEO Ankit Oberoi’s namesake family office (which invests in “quality businesses with the intent to hold permanently”), and “prominent angel investors.”

Meanwhile, Genesis Alternative Ventures, “SE Asia’s leading private venture debt fund,” provided the remaining $5 million via a venture debt facility.

As for what comes next, Triangle touched on plans “to scale Asia-Pacific’s live touring and festivals infrastructure,” “turbocharge the next phase of growth,” and expand across a “layer of consumer-facing services, including travel and hospitality packages.”

“We set out to build seamless, end-to-end infrastructure for artists and festivals coming to Asia. A raise this size in this market, and the region’s most senior executive choosing to join us, are the clearest proof yet that vision is real, and ready to scale,” elaborated Hargrave.

On the senior-executive front, the aforementioned former Live Nation APAC president and Australasia CEO Roger Field, who’s been a Triangle backer and advisor since July 2025, has now joined on a full-time basis as executive director and operating partner.

“Running Live Nation across this region taught me one thing: Asia-Pacific doesn’t need a global template; it needs an operator who understands every market individually. That’s the business we’re building at Triangle, where the standards of a global player are applied with a regional focus,” said Field, who spent about 15 years with the Ticketmaster parent.