Master Card Collab with Laura Pausini, Yami Safdie Now Underway

Photo Credit: Warner Music

Mastercard partners with Warner Music artists Laura Pausini and Yami Safdie to launch a reinterpretation of a classic by a Mexican singer-songwriter.

Mastercard and Warner Music Latina bring together two powerful voices—Laura Pausini, one of the most celebrated artists in Latin pop history, and Yami Safdie, one of the most promising new singer-songwriters in Latin music—to reinterpret “Eso y Más,” the classic hit written by the legendary Joan Sebastian.

This reimagining—celebrating love, longing, and family bonds—is the centerpiece of Mastercard’s new regional campaign, which shines a light on families who have had to separate in search of opportunity. The goal is to remind audiences that love knows no borders and connection transcends geography.

“At Mastercard, we believe music is a universal language that connects people across borders and generations. Partnering with Warner Music Latina and celebrating the Latin Grammy allows us to honor the passion, creativity, and emotional depth that Latino artists bring to the world,” said Carlos Quintero, Executive Vice President, Marketing and Communications.

“The launch of ‘Eso y Más’ is more than a song—it’s a tribute to the families, dreams, and heartfelt moments that unite our community. Through this collaboration, we hope to inspire fans to embrace what moves them and celebrate the artists who make us feel, remember, and connect.”

“Working on this project alongside Mastercard was an opportunity to elevate a story that deeply resonates across our region,” added Marcela Vaccari, SVP, Commercial, Warner Music Latin America. “When a brand and a music company align around purpose, the impact goes far beyond a campaign—it becomes a powerful platform to amplify real experiences and connect with audiences in a meaningful, authentic way.”

The collaboration will debut during the Latin Grammy Awards on TNT, and will be available on Priceless.com. Fans will be able to enjoy exclusive behind-the-scenes content, interviews, and limited digital Pass to Priceless experiences designed to connect audiences with the release.

“Partnering with Mastercard once again reinforces our shared commitment to creating meaningful cultural moments. Bringing Laura and Yami together for such a heartfelt and purposeful reinterpretation highlights the power of music to tell human stories,” added Brenda Carrasco, SVP, Marketing, Warner Music Latina. “This is more than a song; it’s a message that connects people across borders.”

Through this initiative and its continued support of both emerging and established talent, Mastercard “reaffirms its commitment to connecting people through their passions—celebrating the emotions and relationships that make life truly meaningful.”

“This song has always been one of the most beautiful love letters in Latin music,” said Laura Pausini. “Singing it alongside Yami gave it new life: two voices from different parts of the world connected through a message that feels more relevant than ever.”

“I grew up listening to Laura Pausini. Her songs were part of my home, part of the reason I fell in love with music. To now share a song with her—especially one as iconic and emotional as ‘Eso y Más’—feels surreal,” concluded Yami Safdie. “Working alongside her was inspiring and deeply moving. This collaboration reminded me that music has the power to unite generations and express emotions that words alone can’t capture.”