Primary Wave, Robert Palmer Estate Ink Catalog and NIL Deal

Primary Wave has partnered with the estate of Robert Palmer under a deal extending to the “Bad Case of Loving You (Doctor, Doctor)” artist’s catalog and all-important name, image, and likeness rights.

The Palmer estate and Primary Wave formally announced their tie-up today – albeit without shedding light on the precise ownership and financial details at hand. Keeping the focus on what we do know, the New York City-headquartered company has taken a stake in the “Addicted to Love” singer-songwriter’s compositional and recorded IP.

Beginning with Sneakin’ Sally Through the Alley (1974) and concluding with Drive (2003), the former Vinegar Joe member Palmer released 14 solo studio albums before his 2003 passing.

The newly revealed agreement encompasses all these efforts, including tracks such as “Johnny and Mary” (featured on 1980’s Clues), Andy Fraser-penned “Every Kinda People,” and “Simply Irresistible” (which Palmer wrote and produced).

Likewise part of the pact are multiple live renditions and remixes; a piece of Weird Al Yankovic’s “Addicted to Spuds” parody; and Talking Heads’ Remain in Light (1980), on which Palmer contributed additional percussion.

Back to the aforementioned NIL side, the involved parties only noted that they intend “to share in [Palmer’s] name, image, and likeness rights.”

“We are very excited to partner with Primary Wave,” Palmer’s estate said of the deal. “As we continue to honor Robert’s incredible legacy, we also look forward to working with the team on exploring ways to bring his music to both new and existing audiences, preserving his lasting impact for years to come.”

And on the opposite side of the transaction, Primary Wave SVP of business and legal affairs Samantha Rhulen touted Palmer’s career accomplishments and touched on plans to bring his work to new fans.

“Robert Palmer was a truly unique artist whose distinctive voice, songwriting, and style left an indelible mark on popular music,” Rhulen said. “His catalog continues to resonate with audiences, and we are honored to welcome his incredible body of work to the Primary Wave family.

“We look forward to working alongside the Estate not only to preserve but also grow his legacy through innovative partnerships, new opportunities, and meaningful ways to introduce his music to fans around the world,” the exec concluded.

Earlier in September, after closing its $2.2 billion fourth fund in late April, Primary Wave scored separate partnership agreements with the estate of Wilson Pickett as well as Savage Garden’s Daniel Jones.

Additionally, HarbourView recently invested in producer David Kershenbaum’s IP, and MNRK last week purchased the “complete” recorded catalog of Zakk Wylde-founded Black Label Society.