Overwhelmed by Medeni Is the Electronic Pop Rock Anthem of Salvation for the Moment Sanity Starts Fraying –

If the music industry worked as a meritocracy, Medeni would blaze past Lola Young when her latest ferociously candid single, Overwhelmed, drops. The Welsh alt-pop artist writes for the moment you are falling apart on the bus home, holding your face together by sheer force of will, with every tiny spiral dragged into the light.

The moody pop anthem reverberates with caustic cuts of electronica, bass-heavy beats and the kind of vocal performance only made possible by a powerhouse of talent sick of holding onto restraint and posturing. Overwhelmed captures breaking point, when you are stretched too thin to accommodate anything apart from salves to your sanity.

The electro rock elements inside the pop monolith of an earworm cut conviction into the architecture of the arrangement as it ebbs and flows with momentum and intensity. The single reaches its peak with a scorned crescendo, followed by percussion crashing like a building becoming rubble. Medeni’s voice is the true detonation point, moving from voice note honesty into big room catharsis without losing the raw soul at the centre.

Having previously collaborated on the BAFTA Cymru-winning Keeping Faith, and now backed by Symphonic and Sentric, Medeni sounds ready to reintroduce Welsh vocal power to the British scene.

Overwhelmed is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast