Red Rowanne Carried Lo Fi Alt RnB into a Sex Positive Coming of Age Moment with ‘baby that ignition’ –

Red Rowanne locked her fans into a spacey lo-fi alt RnB odyssey with their latest single, baby that ignition. The way each contrastive layer in the sultry hit creates maximum impact through juxtapositional augmentation is the definition of daringly visceral art. As the harmonies and rap-style verses slide into saturated, wavy distortion, it lends a psychedelic air to the soul of the uninhibited single, making a perennial impression through feeling rather than easy symmetry.

The lack of conventional euphony and melody will mean it is not everyone’s cup of tea, but there is something blissful, almost spiritual, about hearing a soul pour itself into a passionate declaration without posturing. baby that ignition works best when taken as an atmosphere of agency, desire and self-invention, rather than a release asking to be measured against pristine pop architecture.

As a DIY indie artist, Red Rowanne has already moved across confessional indie pop and dream pop while writing through themes such as queer liberation, financial anxiety and hard-won pride. In their latest single, the analogue warmth and hybrid cloud rap texture push against the limits of polish, giving the track a deliberately hazy charge. The vocal delivery shifts between breathy mid-high tones and a sultrier lower register, making the sex positive coming of age theme resonate with intimacy.

baby that ignition is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast