HarbourView Snags Plum IP from Max Martin + Shellback

Photo Credit: Sherrese Clarke, CEO and Founder of HarbourView Equity Partners; Shellback by Daniel Roos; Max Martin by Axel Öberg

HarbourView Equity Partners announces a strategic partnership with powerhouse songwriting duo Shellback and Max Martin.

IP-focused investment firm HarbourView Equity Partners has announced a strategic partnership with Wolf Cousins, the renowned songwriting collective founded by hit-making powerhouse producers and songwriters Shellback and Max Martin. As part of the deal, HarbourView has acquired the publisher’s share of select compositions written by the Wolf Cousins collective—including select compositions by Taylor Swift, Ariana Grande, and The Weeknd.

“At HarbourView, we invest in culturally relevant intellectual property and the visionary creators behind it,” said Sherrese Clarke, Founder and CEO of HarbourView Equity Partners. “Max Martin and Shellback continue to hold their place as hit makers in contemporary music, and through Wolf Cousins they have built an extraordinary creative ecosystem spanning generations and genres. We are proud to partner with them and help steward the legacy of this remarkable catalog.”

“Wolf Cousins was founded to bring songwriters and producers together in an environment built on collaboration, mentorship, and creative development,” said Shellback and Max Martin. “HarbourView’s long-term vision and respect for creators make them a natural partner for this body of work.”

Founded by Max Martin and Shellback, the Wolf Cousins collective includes an acclaimed roster of songwriters and producers like Ilya Salmanzadeh, Oscar Holter, Tove Lo, Ludvig Söderberg, Jacob Jerlström, Oscar Görres, Ali Payami, Robin Fredriksson, and Mattias Larsson.

The partnership includes select compositions performed by artists such as Taylor Swift, Ariana Grande, The Weeknd, Imagine Dragons, Ellie Goulding, Tove Lo, DNCE, and Demi Lovato. Featured titles include hits like Taylor Swift’s “Style” and “…Ready For It?”, Ariana Grande’s “Problem,” “Into You,” and “No Tears Left to Cry,” The Weeknd’s “Can’t Feel My Face,” Imagine Dragons’ “Believer,” Ellie Goulding’s “Love Me Like You Do,” Tove Lo’s “Habits (Stay High),” and DNCE’s “Cake by the Ocean.”

Warner Chappell continues to administer the catalog.

The transaction further reflects HarbourView’s strategy of partnering with culturally relevant creators and building a portfolio that spans generations. The firm remains focused on unlocking long-term value through strategic placements and “thoughtful stewardship” of intellectual property.

Since its inception in 2021, HarbourView has amassed approximately $3.88 billion in regulatory assets under management and acquired more than 70 music catalogs. These include works associated with Quincy Jones, Chaka Khan, Kelly Clarkson, T-Pain, Rodney “Darkchild” Jerkins, James Fauntleroy, George Benson, Luis Fonsi, Christine McVie, Pat Benatar, Neil Giraldo, Nelly, Wiz Khalifa, Kane Brown, and many more.