ONELIVE Director of Fan Club Programs, Drives Growth & Innovation

ONELIVE, a leader in connected commerce and fan engagement technology, is pleased to announce the appointment of Matt Blum as Director of Fan Club and Membership Programs.

The following comes from ONELIVE, a partner of DMN.

In this role, he will be responsible for leading, managing, and collaboratively executing all aspects related to the growth, retention, and monetization of customer/fan engagement programs utilizing ONELIVE’s fan club and membership platform, further strengthening the company’s mission to help entertainment brands turn audience engagement into measurable revenue.

Matt brings 23 years of experience in the industry, with a proven track record of brand management, tour and album planning, merchandise development, and fan engagement. Before joining ONELIVE, he held roles at Ticketmaster, Live Nation, and Musictoday, where he spearheaded over 75 global digital entertainment properties in pop, country, rock, comedy, and sports.

“I’m excited to join ONELIVE at such a pivotal time,” said Blum. “Together, we already push the boundaries of how artists and their brands connect with audiences in live entertainment—and now we have an incredible opportunity to reimagine how we inspire and activate fans across the world’s most iconic athletic programs.”

In his new role, Matt Blum will lead data-driven marketing strategy, oversee multi-channel fan engagement campaigns, and optimize performance through analytics—while building high-impact teams, helping ONELIVE expand its capabilities across ecommerce, live events, and fan data strategy.

“We continue to find ourselves at the ideal intersection of artists’ and rights-holders’ membership needs, and ONELIVE’s unique platform,” said Dustin Hall, President. “We are grateful to now have Matt’s deep industry experience leading this initiative at ONELIVE, helping our clients build incredible, revenue-generating programs their fans love.”

“We’re thrilled to welcome Matt Blum to the ONELIVE team,” said Tom West, CEO. “He is one of the leading experts in running some of the most prestigious membership programs in the music industry.  Combining Matt’s leadership with our industry-leading membership platform is going to create a lot of value for our music and sports industry clients.”

ONELIVE continues to invest in top talent as it expands its suite of solutions designed to unify fan data, power intelligent marketing, and drive revenue across digital and live experiences.

About ONELIVE

ONELIVE is a connected commerce platform built for the entertainment industry, empowering artists, teams and creators to own their fan relationships, unify data, and drive revenue across ecommerce, live events, and marketing channels. Through its innovative technology and strategic partnerships, ONELIVE helps organizations turn engagement into long-term growth.