
Photo Credit: Chris Cornejo
Shakira’s Las Mujeres Ya No Lloran Tour saw three consecutive sold-out stadium shows on November 8, 9, and 11 at Ecuador’s Estadio Olímpico Atahualpa, becoming the highest-grossing live event in the country’s history.
Brought to life by founder and CEO Juan Carlos Dominguez and his live entertainment powerhouse Feel The Club partnered with Live Nation, the tour saw a historic finale in Ecuador. Shakira became the first artist ever to sell out the Estadio Olímpico Atahualpa three times in a row, setting a new benchmark for entertainment in the nation.
“Bringing Shakira’s historic run to Ecuador was more than a production—it was a moment of national pride,” shares Juan Carlos Dominguez. “Our goal at Feel The Club is always to elevate what live entertainment can mean for a country, and these three nights proved that Ecuador is ready for world-class experiences on a global scale.”
Thousands of fans traveled to Quito from across Ecuador and neighboring Latin American countries to witness the largest show production ever staged in Ecuador. Each night, Shakira delivered an over two-hour performance featuring world-class staging: 93 tons of technical equipment, a massive 49-meter-wide by 20-meter-tall LED screen powered by 6.6 million pixels, ten dancers, and multiple costume changes.
Over 105,000 fans across the three nights came together to experience a setlist that spanned three decades of hits, blending Shakira’s latest anthems like “Te Felicito” with classic hits like “Suerte.” The artist’s return after seven years left a permanent mark on the country with three sold-out nights and an estimated $50 million economic impact, as well as the distinction of the largest concert event ever held in Ecuador.






