Guide to Maximizing Spotify’s Biggest Fan Moment

As we approach the end of 2025, the anticipation for Spotify Wrapped is building once again. This annual event has become a global phenomenon, where fans eagerly share their favorite music moments of the year.

Spotify Wrapped presents a great opportunity for artists to stand out, connect deeply with fans, and drive streams and profile visits. Here’s your guide to making the most of your 2025 Spotify Wrapped.

Record a Clip for Your Top Spotify Fans

A personal message is one of the best ways to engage with your top Spotify listeners. By November 15, you can pre-schedule a 30-second vertical video to be featured in their Wrapped experience. This clip should be heartfelt and authentic.

If you don’t see Spotify Clips available, you will need to join the waitlist here.

In your clip, you can share stories behind your favorite songs, moments from your tours, or insights into your creative process. Once Spotify Wrapped is over, these Clips will still be accessible across various sections on Spotify, continuing to engage listeners.

Tips for Recording Your Spotify Wrapped Clip:

• Shoot vertically for optimal viewing.
• Keep it under 30 seconds.
• Focus on personal and engaging content.
• Ensure there is no music, lyrics, logos, or explicit content

Give Your Spotify Artist Profile a Wrapped Makeover

Your artist profile is your digital storefront on Spotify. During Spotify Wrapped, make sure your artist profile is inviting and up-to-date. Here are a few tips how:

• Publish Merch: Use the Shopify integration to display your merch directly on your profile, making it easy for fans to support you.
• Create a Fan Support Link: Allow fans to support you directly through a dedicated link.
• Playlist Your Favorites: Create a playlist and share your favorite tracks from 2025 as your Artist Pick, showcasing the music that defined your year.

As an artist, Spotify Wrapped is a perfect time to highlight your live events. Ensure all your tour dates are listed on Spotify through one of their ticketing partners.

Spotify will promote these events to your most enthusiastic fans, helping you sell more tickets and reach a larger audience.

Build Hype for Your 2025 Releases

If you have new music coming out in early 2025, Spotify Wrapped is the perfect place to start building anticipation.

Set up a Spotify Countdown Page for your upcoming release, allowing fans to pre-save your music. This ensures that once your release goes live, it will immediately appear in your fans’ libraries, boosting those crucial first-week streams.

Setting Up Your Countdown Page:

• Log in: Head to Spotify for Artists and find your way to the Upcoming section under the Music tab.
• Pick Your Album: Select the album you’re about to drop and get started on your Countdown Page.
• Customize: This is your chance to add some personality. Upload your artwork, set the release date, and add any behind-the-scenes content or teasers you want your fans to see.
• Go Live: Once your page looks perfect, hit publish and start spreading the word.

Why Spotify Wrapped Is Bigger Than Ever For Artists

Every year, Spotify Wrapped becomes more engaging and widespread. In 2023, there was a significant increase in fan engagement, with millions of users interacting with Wrapped Spotify content across social media.

This year, expect even richer experiences and new ways to connect with your top fans right where they’re streaming your music. By taking these steps, you can turn up the volume on your 2025 Wrapped, making it a memorable experience for your fans and a powerful promotional tool for your music.

Let’s celebrate your journey and make your 2025 Spotify Wrapped a standout moment for your career.

FAQs

When does Spotify Wrapped come out?

The Spotify Wrapped release date is expected to be in early December, following a pattern of previous years.

Can Spotify artists see who their top listeners are?

Spotify artists can’t see their top listeners, but they can access general data about their audience, like demographics and streaming numbers, through Spotify for Artists.

When did Spotify Wrapped start?

Spotify Wrapped started in December 2016, giving users personalized insights into their listening habits for the first time.

How to see Spotify Wrapped

To see your Spotify Wrapped, open the Spotify app on your mobile device, look for the Wrapped banner on your home screen, or search for “Spotify Wrapped” in the search bar.

Looking to Promote Your Music?

Use our TikTok Music Promotion and Spotify Playlists Promotion service.