Booking Shows: A Beginner’s Guide to Getting Your Music Heard Live

Article by Manuela Bittencourt – 08/05/2025

If you’re a musician looking to build an audience, grow your career, or simply gain valuable experience, learning how to book shows is an essential skill. Whether you’re a solo artist, in a band, or part of a collective, securing live gigs helps you connect with fans, network with industry people, and get your music out into the world. But the process of booking shows can feel confusing and overwhelming at first, especially without prior experience or contacts.

This guide breaks down the basics of booking live shows step-by-step so you can approach venues and promoters confidently and successfully.

Why Booking Your Own Show Matters

In today’s music landscape, self-management is a powerful tool. While some artists work with managers and booking agents, many begin by booking their own shows. This not only helps you develop valuable business skills but also gives you control over your career and how you present your music.

Playing live shows builds your reputation and fanbase faster than online streaming alone. It’s where people create emotional connections with your music, and where word-of-mouth promotion happens organically.

From Inbox to Encore: How to Land and Rock Your First Gigs

Step 1: Identify Suitable Venues

Start by researching venues in your city or region that host live music. Look for spaces where your style of music fits the audience – a metal band won’t typically fit well in a coffee shop hosting acoustic nights, for example.

Venues vary widely: bars, clubs, cafes, art galleries, community centers, festivals, and even house shows are all possibilities. Smaller venues and open mic nights are great starting points for new artists, while more established acts can target bigger venues.

Check venue websites, social media pages, and event calendars to understand their booking policies, show schedules, and the types of artists they feature.

Step 2: Prepare Your electronic Press Kit (EPK)

An Electronic Press Kit is your professional portfolio for venues and promoters. It should include:

• High-quality recordings or videos of your best performances or music.
• A bio that tells your story and highlights your achievements.
• Professional photos for promotional use.
• Links to your website, social media profiles, and streaming platforms.
• Contact information.

Having your EPK ready shows you’re serious and makes it easy for venues to review your music and consider booking you. For a step-by-step guide on crafting a standout EPK, check out our article: ‘How to Release a Press Release and Create a Killer EPK for Your Music.’

Step 3: Reach Out to Venues and Promoters

Find the right contact person – usually the booking manager or event promoter. You can often find this info on the venue’s website or social media. Avoid sending mass emails; instead, personalize each message.

Your outreach email should be concise, polite, and professional. Include:

• A brief introduction (who you are and what you do).
• Why you think your music fits their venue.
• Links to your EPK.
• Your availability for booking.
• Any local fanbase or press mentions you have.

Follow up respectfully if you don’t hear back after a week or two, but avoid pestering.

Step 4: Be Flexible with Dates and Payment

Early in your career, it’s normal to accept gigs on weekdays, early slots, or unpaid shows to build experience and relationships. Be clear on whether you expect payment or are willing to play for exposure, merchandise sales, or tips. 

Many venues pay artists a flat fee or a percentage of ticket sales or bar revenue. Make sure to clarify payment terms before confirming any show.

Step 5: Promote Your Show

Once your show is booked, promoting it is your responsibility. Even if the venue markets the event, your fanbase wants to hear from you directly.

Create event pages on social media, share regular posts counting down to the gig, and engage your followers with behind-the-scenes content, rehearsal clips, or invitations to bring friends.

Reach out to local blogs, radio stations, or music communities who might share or cover your event.

Step 6: Prepare for the Performance

Treat every show like a professional gig. Arrive early for soundcheck, be courteous to venue staff and fellow artists, and engage the audience during your set.

Strong performances can lead to repeat bookings and valuable word-of-mouth promotion.

Step 7: Build Relationships

Stay in touch with venue managers and promoters after the show. Thank them for the opportunity and express interest in future gigs. Building a good reputation in your local music scene is key to long-term success.

Final Thoughts

Booking shows may seem intimidating at first, but with a clear plan and professional approach, it becomes an empowering part of your artistic journey. Every show you play is a chance to hone your craft, connect with fans, and grow your music career. Start small, stay persistent, and watch your live presence flourish.