Songtradr Chief Revenue Officer Paul Langworthy

Paul Langworthy, Songtradr’s Chief Revenue Officer

The music industry is enjoying record levels of investment in 2025, and the capital isn’t limited to catalogs. What if the fragmented processes tied to music discovery, licensing, synchronization, and administration could be seamlessly integrated and unified, instead of remaining disparate and disconnected? That’s the big vision behind Songtradr’s recent consolidation of MassiveMusic, with Chief Revenue Officer Paul Langworthy being an instrumental driver behind the move.

It’s been a big, big year for the music industry, with roughly $4 billion plowed into catalogs and white-hot startups in the last quarter alone, according to DMN Pro figures. But who’s gonna thread the disparate pieces of this industry together and unlock all that value?

Among those looking to supercharge the industry’s future growth is Songtradr, a company rooted in sync that now touches diverse disciplines like superfandom, catalog licensing, indie music development, and music strategies for major brands. After its aggressive acquisition strategy that spanned years, Songtradr has now smartly consolidated a number of properties under its MassiveMusic umbrella, including 7digital, Musicube, Big Sync Music, and Resonance Sonic Branding.

But what’s the big idea here?

According to Songtradr, the move was designed to create a cohesive solution traversing music strategy, sonic branding and composition, pre-cleared music, supervision and licensing expertise, music platform and delivery solutions, all powered by a world leading Music Infrastructure. Throughout, Songtradr pointed to stepped up support for the artist community, a community frequently unable to realize the benefits of technologies.

Now, several months after that announcement, Songtradr’s Chief Revenue Officer, Paul Langworthy, sat down with DMN to detail the transformation he envisions ahead with MassiveMusic’s end-to-end solutions. According to Langworthy, fragmentation isn’t a problem, it’s a ‘massive’ opportunity – with multiplicative growth potential ahead.

Langworthy cut right to the chase by addressing a core frustration within the industry – and how it motivated Songtradr’s MassiveMusic consolidation effort.

“There’s a lot of frustration around the fragmented, complicated experience of bringing music to market—whether you’re a creator, a brand, or a platform looking to deliver seamless music experiences,” Langworthy shared. “Many people struggle to navigate rights management, the different music services that are required, outdated tech stacks, and the sheer speed at which technology and music trends shift.”

But Langworthy quickly underscored that MassiveMusic views these challenges as “opportunities for transformation,” with a mission to “remove the roadblocks you face in discovering, licensing, monetizing, and delivering music—regardless of your role in the music ecosystem.”

Game on. But where to begin?

Right off the bat, one of MassiveMusic’s top priorities is to streamline rights management. “Navigating multiple systems and partners to source, clear, and manage music rights is time-consuming and risky,” Langworthy said.

“We bring our entire portfolio—including 7digital’s platform tech and our creative prowess—into a connected, end-to-end ecosystem. This means fewer handoffs, less confusion, and more streamlined rights management for clients.”

The solution for MassiveMusic was simple: “We bring our entire portfolio—including 7digital’s platform tech where we have the world’s music, our heritage of sync and non-sync licensing expertise, our creative services prowess —into a connected, end-to-end ecosystem. This means fewer handoffs, less confusion, faster and more streamlined rights management for clients,and therefore better outcomes for everyone involved in the transaction, from artist to brand and everyone in between.”

Addressing outdated licensing models, Langworthy notes that “patchwork data make music deals unpredictable and leaves money on the table for creators and their partners.”

MassiveMusic’s solution involves investing “in technology and creative strategy to ensure everyone in the value chain benefits—creators are paid fairly, brands get high-impact results, and fans enjoy new, diverse content.” Ultimately, Langworthy’s priorities as CRO are straightforward: “Make it easier for clients/customers to unlock the complexity of music rights, adapt quickly to change and fast-evolving technology, and thrive in a digital-first music landscape so clients/customers can focus on building value for their brand through music.”

Langworthy explained that the unification of B2B businesses under MassiveMusic is the critical engine for these solutions, transforming Songtradr from “a collection of specialized services into a true end-to-end partner: a single destination where brands, agencies, and platforms can access every music solution they need, without the headaches.”

Langworthy expands upon that last point:, “MassiveMusic isn’t just another music vendor—it’s your strategic music partner, making global music licensing and branding faster, simpler, and smarter. Ultimately future-proofing your business in a constantly evolving music landscape.”

But what about the indies? We pressed Langworthy on what’s next for Bandcamp, a company Songtradr acquired back in 2023.

For independent artists, Langworthy told us that Bandcamp remains a vital platform. “We’re not here to change what makes Bandcamp special; we’re here to build on it,” Langworthy clarified, “and that starts with creating even more ways for fans to meaningfully support artists they love.

“You saw some of that this year, with the launch of playlists that allow fans to share music they’ve purchased on the site, and with Bandcamp Clubs, which emphasizes Bandcamp’s focus on human curation by having DJs and journalists hand-select an album every month for fans of that genre to discover and discuss together. We also launched Bandcamp Notes on Substack, with a weekly Cool Band Alert written by the Bandcamp Daily staff to highlight a new artist they think people should know about.

“All of those efforts are examples of how we’re building on Bandcamp’s core ethos to bring great music to an even wider audience—and to make sure that artists are fairly compensated for the music they make”

“We’re not here to change what makes Bandcamp special; we’re here to build on it.”

The music industry’s embrace of AI, exemplified by Songtradr’s acquisition of Musicube, is also central to their strategy.

Langworthy sees AI not as a replacement for creativity but as a tool for “scaling it more intelligently.” He explains, “MassiveMusic uses AI to make music discovery and licensing smarter and faster, helping clients find tracks by mood, theme, or use case while streamlining workflows (which reduces time-to-license significantly).”

“Our AI enables better discovery, better metadata, and improved curation,” Langworthy explained. “Our proprietary technology analyzes raw audio to generate deeply detailed metadata, allowing us to deliver reliable data in seconds, not days. That means platforms, publishers, and creative teams can manage massive catalogs with minimal manual effort and total consistency.”

He adds, “This level of precision powers smarter search results, faster discovery, and even a more streamlined licensing process. For artists, it ensures accurate attribution and fair compensation every time their music is used.”

​​“And, as ethical AI platforms become licensed, we are also set to integrate with them and help power the next wave of innovation in rights management, reporting and music use.”

By combining AI intelligence with rights and licensing infrastructure, MassiveMusic is building the foundation for a more ethical, efficient, and connected music ecosystem. “We’re building the backbone for music in an AI-driven world,” Langworthy concluded. “One that gives every creator visibility, every platform accuracy, and every brand the confidence to use music legally.”

In the sync licensing space, Songtradr’s unified model under MassiveMusic simplifies the complexities of licensing music for diverse use cases.

Langworthy highlights that “the legal and logistical complexities of licensing music can quickly become overwhelming, whether for Sync or a blanket deal for a digital music service” By bringing together experienced teams, Massive Music helps clients “navigate the maze of licensing with greater speed and confidence.”

He adds, “Our expertise means you spend less time dealing with clearance headaches and more time building effective campaigns, knowing rights are managed properly for DPS, brands, rightsholders and artists alike.”

Finally. MassiveMusic’s integrated platform delivers scale. It’s the single source for unifying creative, licensing, and infrastructure, ending the multi-vendor headache.

Langworthy concludes ” This consolidation shuts down the costly internal patchwork and endless vendor ‘stitching.’ Every single step from music strategy to rights clearance and metadata delivery, is now streamlined, efficient and compliant.

The goal is to eliminate the friction that slows creative and operational progress, and empowering clients to move faster, with greater confidence. “MassiveMusic is the engine for effortless scale. We free brands, platforms, and agencies to focus purely on building standout, culture-defining experiences, armed with expert teams and the smart tech required to win in a high-speed industry.” Langworthy explained