Alicia Keys Falls In and Out of Love with WME, Slides to CAA

Photo Credit: Alicia Keys, courtesy of Roc Nation for CAA

Alicia Keys signs with Creative Artists Agency (CAA) after being previously represented by William Morris Endeavor (WME) for nearly 15 years.

Creative Artists Agency (CAA) has announced the signing of award-winning singer-songwriter, musician, and producer Alicia Keys. Managed by Roc Nation, Keys has been signed under William Morris Endeavor (WME) for the past 14 years.

Since her debut in 2001, neither Alicia Keys nor her career has slowed down. In the years that followed, she sold over 65 million records and amassed over 5 billion streams. She has had four #1 hits on the Billboard Hot 100, including “Fallin’” (2001), “My Boo” with Usher (2004), “No One” (2007), and “Empire State of Mind” with Jay-Z (2009). Five of her albums have also hit #1 on the charts, including her debut release, Songs In A Minor.

Keys is a founding member of She Is The Music, a global nonprofit to advance women’s careers in music through professional development, long-term sustainability, and community, while creating greater opportunity and equity across the industry.

The Broadway musical, “Hell’s Kitchen,” features music and lyrics by the artist, inspired by her life growing up in New York City in the 1990s. The show opened on Broadway at the Shubert Theatre on April 20, 2024. “Hell’s Kitchen” was met with critical acclaim and commercial success, and went on to receive 13 Tony Award nominations, with two wins, and the 2025 Grammy Award for Best Musical Theater Album.

Earlier this year, Keys stated that she was working on new music. Now, per a statement via CAA, the musician says she “has an exciting slate of new projects on the horizon.”

Recently, she closed out the Knicks parade in her native NYC, where she performed her hit “Empire State of Mind” for fans after their team won its first NBA championship title in over half a century.

She hasn’t been on tour since 2023 saw her hit numerous arenas across North America, but perhaps this shift in representation means something is in the works.