StubHub Integrates Into ChatGPT, Adding Inventory & Pricing Data

Photo Credit: StubHub

ChatGPT’s integration push has reached the ticketing world, where StubHub’s launched a “discovery experience” affording users access to “live ticket availability and pricing in real time.”

The ticket-resale platform today disclosed its high-profile tie-up with ChatGPT, which is on something of an integration streak at present. Now, joining the likes of Apple Music, Spotify, Booking.com, and Expedia, StubHub is plugging passes directly via the chatbot.

As described by the involved parties – interestingly, StubHub’s release mentions the overarching OpenAI a grand total of once – prospective customers can simply ask ChatGPT to find suitable event passes.

Unsurprisingly, there’s plenty of choice here, with recommendations accounting for the desired event type, location, price, and much more, according to ChatGPT and StubHub.

Meanwhile, users can also ask follow-up questions to narrow down the provided results, which, as highlighted, pull from real-time inventories. And the chatbot can further factor for “StubHub-specific intelligence like value scoring and view quality” as well as past ticketing queries.

Addressing the integration – which is live via ChatGPT’s desktop, mobile web, iOS, and Android offerings – OpenAI VP and head of ChatGPT Nick Turley touted the agreement as “another step toward bringing our vision to life.”

“The StubHub app in ChatGPT is another step toward bringing our vision to life—where AI connects directly to real-world services, saving people time and effort in their everyday lives,” Turley said.

On the other side of the partnership, StubHub CTO Art Yegorov summed up the possible consumer advantage stemming from the integration.

“We’re committed to meeting fans where they are and excited to give fans another way to access live events,” added Yegorov. “For the first time, fans have access to a ticket-finding assistant built right into a ChatGPT conversation. Fans can describe exactly what they want, see live inventory and pricing, and keep refining until they find the perfect seats.”

Time will, of course, reveal whether this assistant drives material ticket sales for StubHub – and how the integrations themselves evolve on ChatGPT, which has quietly doubled its reported weekly active users from 400 million in February to 800 million currently.

As things stand, the chatbot’s users must still navigate to StubHub to purchase passes, but a one-stop checkout experience would certainly expedite the process. Then, just scratching the surface, there’s the longer-term possibility of ChatGPT’s pitching StubHub tickets when responding to adjacent inputs (about artists themselves, activities, vacation planning, etc.), in voice mode, and more.