BABY B spilt spirals of distortion and dream pop etherealism in her seminal single, Because –

BABY B will turn rhythmic pulses inside out with her seminal single, Because. The way the shoegazey oscillations in the intro spiral into alt-indie distortion before moody synths and glassy 80s-esque harmonies cut through locks you into the vignette of a mind unspooling. Before a single lyric is relayed, the atmosphere has already atomised the senses. When the words arrive, they blur confession with disorientation, weighing the fine line between affection and affliction until it becomes impossible to separate the two.

The crossover magnetism is undeniable. The former dance-pop artist has thrown herself into one of the most essential alt-indie releases of the year, one that could be devoured by mainstream pop listeners while still holding enough etherealism to draw in dream pop devotees. It’s a rare synthesis, proof that the alt and pop worlds need not run in parallel when one artist can hold them both in the palm of her hand.

Behind BABY is Manchester-born songwriter Sarah Blanchard, who has spent over a decade writing hits for other artists, her pen fuelling tracks that have collectively amassed over a billion streams. With long-term collaborator Richard Boardman, formerly of Delphic, she has built a cinematic yet intimate sonic world that feels like a long-overdue arrival of her own alchemy. Released through AWAL, Because is only the beginning; the industry would be skewed beyond reason if 2025 didn’t see BABY ascend to the recognition she so clearly deserves.

Because is now available on all major streaming platforms.

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Review by Amelia Vandergast