How to Get Your Concerts Listed on Spotify’s Live Events Feed and Maximize Your Ticket Sales

As an independent artist, getting fans to come to your live shows is one of the most vital, and often toughest, parts of building your career.

Selling tickets requires more than just good music. It takes strategic promotion that reaches the right audience at the right time. That’s where Spotify’s Live Events features come in.

Spotify has steadily improved its live event marketing tools over the past few years. By tapping into their ever-expanding concert discovery ecosystem, you can put your shows in front of the fans most likely to show up.

Here’s how it all works and how to use it to your advantage.

What Is Spotify’s Live Feed?

Spotify’s Live Events Feed and related tools are designed to help fans discover concerts by the artists they love – and new ones they’re likely to enjoy.

These features automatically display your upcoming shows to listeners who:

• Actively stream your music
• Listen to artists with similar sounds or styles
• Live in the area where your concert is happening

This creates a personalized, algorithm-driven promotion for your live shows, tailored to the fans most likely to buy tickets. Events show up in multiple places in the app, including:

• The new Live Events Feed (under the Search tab)
• Artist profiles
• The Now Playing view
• Spotify’s personalized emails and push notifications

It’s like having your tour dates recommended by Spotify itself – at scale.

Why This Is a Game-Changer for Independent Artists?

For independent musicians without a big marketing budget, Spotify’s Live Events tools are an incredibly powerful (and free) resource. Here’s what makes it so valuable:

Targeted Audience Reach

Your shows are promoted directly to people already listening to your music or artists with a similar sound. No need for broad, expensive marketing campaigns.

Audience Expansion

Spotify’s algorithms recommend your event to fans of similar artists. This means new potential fans can discover your music through your live show.

Seamless Ticketing

Spotify’s integration with ticketing platforms like Ticketmaster, Eventbrite, and DICE.

Performance Insights

You’ll get data on how many listeners viewed and engaged with your events, giving you useful insights into which cities or shows are performing best. This data will be shown to you in Spotify for Artists analytics tools.

Related Article: Top Instagram Features for Musicians

How to Get Your Concerts on Spotify’s Live Events Feed?

Spotify doesn’t allow you to manually add shows. Instead, your concerts appear via its Ticketing/Events partner integrations.

Option 1: Connect Bandsintown to Your Spotify for Artists Account

Bandsintown is now a primary integration partner for Spotify. By connecting your Bandsintown account, all shows added to Bandsintown will automatically sync with Spotify’s Live Events Feed.

This is the easiest and most flexible method, especially for indie artists managing their own tours.

Option 2: Work with an Approved Ticketing Vendor

If your concert is ticketed through one of Spotify’s approved partners, your events will automatically populate in the Live Events section.

Supported Platforms:

• Ticketmaster
• AXS
• Eventbrite
• Songkick (legacy shows still supported)
• DICE
• SeeTickets
• Stager (recently added in 2024)
• And more (full list)

Pro Tip: Update Your Artist Profile and Promote Your Shows

In addition to syncing your events, make sure your Spotify for Artists profile is optimized:

• Add a custom Artist Pick linking to your tour dates
• Post a Canvas or video teaser hyping your upcoming show

Spotify is also testing deeper integrations, like the new partnership with Stager, which allows even more localized and independent ticketing platforms to connect.

Also, it goes without saying, but make sure to claim your Spotify artist page.

Final Thoughts

Spotify is no longer just a place to stream your music – it’s now a place you can market your live shows.

You can turn passive listeners into paying fans by using Spotify’s Live Events features and integrating with Bandsintown or approved ticketing partners. Whether playing a local club or heading out on a full tour, this is one of the most effective ways to get your concert in front of the right audience.

Don’t leave ticket sales up to chance—take control of your concert promotion right where your fans are listening.

For more Spotify marketing tools, check out How to Use Spotify Countdown Pages.

Looking to Promote Your Music?

Try our  Spotify Playlist Pitching and TikTok Music Promotion services.