Photo Credit: Interscope Records
T.A.T.u’s 2002 anthem “All The Things She Said” is enjoying a massive resurgence on streaming services thanks to the fourth episode of the steamy HBO hockey drama ‘Heated Rivalry.’
The Hollywood Reporter reports that Spotify shared data citing that streams of the song on the platform have more than doubled since the episode aired. They’ve risen 135% in the United States since December 12, with over 700 million total streams on the platform. Discoveries of the song have jumped more than 200% with Gen-Z accounting for 60% of those new discoveries.
The show’s fourth episode used both the original T.A.T.u version and British artist Harrison’s cover of the song. Spotify also shared how the show has helped discovery of Rachel Reid’s audiobooks on which the series is based. Audiobook streams for the Heated Rivalry series on Spotify have increased 1,500% since the show began airing. The book is the second in a series of hockey romance novels originally based on fanfic written about the Marvel universe characters Steve Rogers and Bucky Barnes.
Reid originally wrote the story as ‘Stucky’ fanfiction before adapting it into an original series about professional hockey players. The show itself is inspired by the books, with Heated Rivalry being the second book in the series. The show was created for television by Jacob Tierney and centers around a fictional hockey universe in which two rival professional hockey players carry on a years-long secret fling.
The show has become increasingly popular since its debut, with the fifth episode airing December 18 on HBO and carrying on with its weekly release schedule. It has increasingly gained popularity as GIFs and clips from the show are shared by fans on TikTok and Tumblr. Given the popularity of the song on TikTok, it’s likely this sync positioning could help the 2002 hit cross the one billion streams mark—landing it a spot on the coveted Billions Club playlist.
