UMG Is Now in the Beach Club Business With New Division and JV

Photo Credit: Michael Tomlinson

UMG enters a new era of music-led beach club culture with a global expansion of 0 Beach and joint venture with IMI Group.

Universal Music Group’s UMusic Hospitality & Lifestyle and IMI Group, the founders of 0 Beach, have announced the formation of UMusic Beach Clubs & Lifestyle, a joint venture designed to expand 0 Beach’s existing footprint while developing a new five-star music-led beach club concept for future projects across the Americas, Europe, and the Middle East.

Over the past decade, 0 Beach has become an institution redefining Ibiza’s daytime culture, and has reinterpreted the concept in Dubai through music-led hospitality. Its flagship venues have created a cultural footprint that extends beyond their physical locations. Both will continue to operate under the 0 Beach brand as part of the joint venture’s founding portfolio.

Through UMusic Beach Club & Lifestyle, UMusic Hospitality & Lifestyle builds on that momentum to shape the next phase of its global growth. The joint venture will develop and operate future destinations worldwide, expanding on 0 Beach’s success while introducing a new five-star, music-led beach club concept.

Expansion will be approached selectively, with an active exploration of opportunities across Europe, the Middle East, and the Americas. 0 Beach will bring its current operational leadership to the joint venture to ensure consistency.

“This is about creating spaces where music doesn’t just soundtrack the experience, but shapes it,” said Robert Lavia, CEO of UMusic Hospitality & Lifestyle. “Travel, hospitality, and music have always been deeply linked. UMusic Beach Clubs & Lifestyle allows us to bring those elements together in a way that feels natural, global, and culturally relevant.”

“0 Beach has always been about a feeling—about how a place makes you want to stay, connect, and return,” said Maxi Johal, Chairman of IMI Group, who says the partnership represents both continuity and progression. “This joint venture gives us the opportunity to take that feeling to new destinations around the world, while staying true to the DNA that has defined 0 Beach from the very beginning.”

UMusic Beach Clubs & Lifestyle aims to be a long-term platform designed to evolve with culture and expand into new markets, while moving seamlessly with the communities it serves. The brand was developed in partnership with Universal Music Group, with music experiences and live entertainment at the heart of its portfolio.